We will focus on the recent concern – and even ‘obsession’ – with quality in education from the perspective of changes in how we are governed and governing ourselves. Therefore, we will explore advanced liberalism as a form of ‘governmentality’ and point out that (political) government has to submit itself to a ‘permanent economic tribunal’, i.e. judge everything constantly by the principles of entrepreneurship and competition. Furthermore, not only political government, but foremost self-government should be understood in relation to the tribunal: free people objectify within them skills and competencies, which are valuable in a (market) environment. Moreover we argue that management rationality and technology try to establish a double bond within the organization by regarding the worker as an enterprising self. Having pointed out the relationship between entrepreneurship and (self-)management, it is possible to describe how quality becomes a permanent obsession to those managing their life or an organization as an enterprise. After describing management and quality (and their relation) as a ‘function’ of entrepreneurship it is possible to understand how learning is part of it, and how quality management and schooling become entwined at all levels.